This our Final Music Video.
Final Digipack
This is the final digipack that we created for our band.
Working from the feedback from the class we made the top and bottom half look
like the same digigpack with a colour theme, not make the design of it all
indie or dark (just my personal style coming through) and designing something
that actually works for the bands image and brand.
For the background we used a still from the video of the blue
sky hence the slight gradient of lighter blue to darker blue, this immediately
gave the digipack an energy that it didn't have before and a more vibrant visual
- just like the band has.
We then went on to use the bands colours across the whole
digipack, something that we created early on within the project was for each
man in the band to have their own colour representing them and that can spread
across all the media for the band.
These colours are clearly displayed straight away as
representing the individual members of the band on the front cover as the
colour of their handprint faces is the only colour on them. This edit on the
bandmates was done two different ways, Olly and JK's (right and centre) were
done on Premiere Pro in the edit, using the video effect "Leave
Colour" and then playing with the effect settings to find what worked for
that frame. Harry (Left) was more difficult to get a clean distinguishing blue
against grey, his skin colour still coming though in places I think because of
lighting being different across the face. So what I did was duplicate the layer
of the image on Photoshop and then turn one layer Black and White while the
original image layer underneath remained in colour and then we used the
"Background Eraser" tool, whilst the black and white layer was
selected, to erase the black and white filter/layer on the hand print on the
face to reveal the coloured handprint. We then merged the layers so we could select
Harry's head and shoulders to copy him over to the front cover.
Final Website
WATCH ON MUTE * Sound not relevant .
Here is the link to our website:-
http://www.avenuebandofficial.wixsite.com/avenueofficial
Evaluation Q3
How did you use media technologies in the construction, research, planning and evaluating stages?
Evaluation Q4
What have you learnt from your audience feedback?
Our music video was aimed at all the teen ages and can range
up to low 20's. We also showed people that where of a higher age range and most
enjoyed to view out video. so there is a big range that it can appeal to. We
found the range we aimed at was a classic pop and dance age range.also similar
songs and artists have the same sort of age range.
Below is a presentation showing examples of our primary and
secondary audience
Near the end of November to start of December we finished
our first draft of our music video and we got feedback on the viewing which
helped us develop out music video further and move out the bad parts and add in
new improved parts. We had a clear idea what we need to improve before our
final piece was presented and finalised.
This is some of the feedback we received...
From this feedback we decided to make a few changes with the
out of focus shot being replaced by the folder and coffee cup hitting the floor.
We corrected the camera shaking by editing it on premier also the end shot was.
We also got feedback of ur digipack..Here is some of the
feedback we got (hover over image then over the red and white circles).
We knew that we needed to change a few parts as the top and bottom do not look like they belong together.
This is our final digipack... as you can see it is a huge change from the first draft as we needed to create more synergy.
We also got a focus group to view our music video. Here it is...
We also created a questionnaire for people to answer after a screening. These are a few of the results and a few watching our video...
This is feedback from a ex GBHS media student who is now
involved in the music industry...
Avenue - Monday Morning (Final) – A really clear beginning
middle and end. A well thought out video with endearing performances from the
band with great lip-sync and fun energy. The comedy was well balanced and the
video continued to develop as new scenes played out, helping to drive the story
through.
I also created a survey for people to give more detailed
responses... I also sent it our to more people as it was easier to access them
through email.
Here is the responses a collected...
This is some feedback from fellow media students. The
questioned i ask throughout are shown before the people answer them. We learned
that some shots are not liked and feel out of place. For example the forest shots.
A few people said that this could be changed.
Digipak Lyrics Inspiration
Two albums that i own at home both have this scrippled,
doodle-esk writing within their digipack booklets within them, i really liked
this informal style to the booklets, breaking the mold of the regimented nature
of the media.
I wanted it to be on our digipack to bring that informality
of the group across also a design aspect that looks different form the average
load of typography.
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