Narrative - is a free thing in music videos, it is not
controlled or tame. In a music video there can be a story or there cannot be -
but there is still a narrative being portrayed. The story can be fragmented,
the whole story is not needed; it can be the beginning, the middle or the end.
Just a snapshot provides a narrative.
Editing - unlike in a film, continuity editing does not
matter, the rules of editing in a film do not stand in a music video. E.g you
can break the 180 degree rule.
Camera - Movements and framing are key features to a music
video. There are certain shots that just have to happen, an establishing shot,
master shots, close ups. Camera can be used to change the pace.
Diegesis - creating a world within the music video. That
world can be realistic (like the one we live in) or unrealistic (a fantasy
place).
